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Jay Li

Technical Project Manager

Marketing Analytics & Web Technology | Data-Driven Delivery

Leading complex digital and data-driven programs across web, analytics, and platform delivery.

Project management is not just about plans and tools. It is about people, clarity, and momentum.

I lead complex digital and technical initiatives where multiple teams, moving parts, and priorities intersect. My role is to turn ambiguity into structure and pressure into forward progress. I work at the space between business goals and technical execution, helping teams understand not only what we are building, but why it matters.

My background spans analytics implementations, CMS and web platforms, and data-driven transformation work. That range allows me to move comfortably between stakeholders and engineers, translating requirements into practical plans while keeping delivery grounded in real-world constraints.

I focus on alignment early and often. Clear scope, shared expectations, and visible ownership prevent most delivery issues before they start. When challenges do surface, I bring calm decision-making, clear communication, and a bias toward solutions that protect both team focus and client trust.

I believe strong delivery comes from leadership, not just coordination.

That means asking the right questions, surfacing risks early, and guiding teams through uncertainty without losing momentum.

Whether launching a digital platform, modernizing tracking and analytics, or rolling out complex integrations, I create structure that helps people do their best work and keeps outcomes on track.

Delivery

RoadmappingStakeholder ManagementAgile DeliverySprint PlanningRelease CoordinationRisk & Dependency TrackingCross-Functional Leadership

Technical

GA4 ImplementationGoogle Tag Manager (GTM)Data Tracking & ValidationCMS Platforms (WordPress, Headless)Marketing Technology IntegrationsAnalytics & Reporting InfrastructureConsent & Privacy Implementations

Project Architecture

Scope DefinitionRequirements TranslationUser Stories & WorkstreamsMeasurement Framework DesignQA & Production Readiness

Tools

JiraConfluenceNotionFigmaAsanaMonday.comMiroGoogle Workspace

Certifications

Certified ScrumMaster (CSM)Certified Scrum Product Owner (CSPO)Atlassian Agile Project ManagementIBM CLM® for SAFe® - Level 1

Education

BrainStation
  • Certification, Product Management
  • Diploma, Software Engineering
Kansas State University
  • B.S. in Aeronautical Technology