Jay Li profile photo

Jay Li

Technical Project Manager

Marketing Analytics & Web Technology | Data-Driven Delivery

Leading complex digital and data-driven programs across web, analytics, and platform delivery.

Project management is not about status updates. It is about business outcomes.

I lead complex digital and data initiatives where multiple teams, competing priorities, and commercial constraints intersect. My role is to create clarity in ambiguity and momentum under pressure.

I operate at the intersection of strategy and execution. I translate business objectives into structured delivery plans, align technical teams around clear architecture and scope, and protect financial performance throughout implementation.

My experience spans analytics transformations, consent and privacy frameworks, SaaS platform delivery, and large-scale web modernization. That breadth allows me to move seamlessly between executive stakeholders and engineering teams, ensuring decisions reflect both commercial objectives and technical realities.

I focus heavily on:

  • —Early scope definition and risk exposure
  • —Financial accountability and margin protection
  • —Clear ownership across distributed teams
  • —Structured governance that scales

Most delivery issues are not technical. They are alignment issues. I address them early.

When risk surfaces, I assess business impact and define mitigation paths instead of simply reporting status.

Strong delivery comes from leadership, not coordination.

Whether implementing SaaS platforms, modernizing analytics ecosystems, or driving cross-functional transformation, I build delivery systems that protect momentum, profitability, and long-term value.

Delivery

RoadmappingStakeholder ManagementAgile DeliverySprint PlanningRelease CoordinationRisk & Dependency TrackingCross-Functional Leadership

Technical

GA4 ImplementationGoogle Tag Manager (GTM)Data Tracking & ValidationCMS Platforms (WordPress, Headless)Marketing Technology IntegrationsAnalytics & Reporting InfrastructureConsent & Privacy Implementations

Project Architecture

Scope DefinitionRequirements TranslationUser Stories & WorkstreamsMeasurement Framework DesignQA & Production Readiness

Tools

JiraConfluenceNotionFigmaAsanaMonday.comMiroGoogle Workspace

Certifications

Certified ScrumMaster (CSM)Certified Scrum Product Owner (CSPO)Atlassian Agile Project ManagementIBM CLM® for SAFe® - Level 1

Education

BrainStation
  • Certification, Product Management
  • Diploma, Software Engineering
Kansas State University
  • B.S. in Aeronautical Technology